It doesn't matter if you're advertising on Facebook or building organically on your personal profile, you already know there's a LOT of competition out there!

It's crazy!!

And guess what…all those advertisers are also competing for your prospects’ limited attention.

Yep—unfortunately, you’re not the only one showing up in their News Feed.

Far from it.

I mean, just scroll through your Feed and just notice how many ads you see.

It’s just about every 6th post, right?

Then you have all the people building organically, vying for their attention

Which begs the question, given all the noise and endless distractions out there…

How do you make your message so compelling people can’t ignore you?

People buy emotionally; they don’t buy logically.

How do you make yourself different?

And most importantly, how do you stand out from the crowd and actually connect with people?

To help answer this question—whether you’re putting together ads, writing an email, or posting on Facebook—I’m going to share six ways to make your message so irresistible…

People will immediately stop scrolling their News Feed or inbox…and pay attention to your message.

You’ll make your message impossible to ignore and will connect with your prospects immediately.

And once you connect, it’s going to be that much easier to sell your products or enroll new team members into your business.

Now, to do all that, you have to say something that leaves an impression on people.

So, on that note, Vitally Grinblat and I share six ways that to amplify your message and make it more exciting, more memorable, and definitely more compelling!

First, make sure your message is relevant.

When your prospect sees your ad, your post, or your email, they have to know it’s for them.

They have to know that you’re talking to them…personally.

Say something that’s going to resonate with them.

Let me tell you my story as an example…

When I got started in online marketing, I was already the right side of 50 😉

I was told to make a list of everyone I knew, friends, family, acquaintances, neighbours, Facebook friends, you know, that dreaded list of 100!

I had a big warm market, I was naive and thought everyone would buy my product and I'd have a team in no time!!

It was party plan and a good friend held a party for me out of sympathy but most people I spoke to said "No"

I invited them to hotel meetings, they said "No"

Pretty much everyone said, “No.”

Sometimes, people said they’d come to the meetings but they cancelled last minute.

People said they'd have parties and then cancel!

Most friends thought I had lost my marbles, why go from being a dentist to "This Pyramid Scheme"

Eventually I invited friends to coffee mornings not telling them I was going to prospect them! 

I conned them into coming & a friend joined, but she didn't want to do parties, couldn't afford the kit but I persuaded her to join, begged her really and of course it wasn't long before she quit, in debt!

The guilt I felt when she had to pay off the kit with money she didn't have was immense!

6 months in I didn't have anyone in my team and I was ordering product for myself to remain active, with money I wasn't earning!!

My friends soon started avoiding me - I can't blame them, my phone calls all went to voice mail!

That pain of rejection was real, more so I felt so ashamed of the person I had become!

I use that story in my messages.

If you’re involved in online marketing or direct sales, you will automatically resonate with that story.

You probably feel some of that pain, some of that rejection, because it’s relevant to your own experience.

When you post something, make sure that it’s relevant to your audience.

Because when your message is relevant to their pains, hopes, desires, frustrations, or struggles, it creates an immediate bond.

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Next, you should always make your message personal.

Talk about yourself.

(You’ll also want to talk about them, but we’ll cover that a little later.)

I just shared a brief personal story.

I shared about feeling rejected, feeling frustrated, feeling guilty and feeling like a failure!

Only a few bought!

Nobody joined for the right reasons and my friend who had joined had dropped out.

6 Months in I didn't have much to shout about!!!

In sharing that story, I showed a little vulnerability.

Share little bits of yourself and your life so people get to know like and trust you.

If you only ever post about your products or opportunity, they don't get to know YOU.

You have to allow people into your life a little so they can trust you!

When you reveal a little bit of yourself by sharing your story, people get to know you.

We all love a story!

Talking about concepts and benefits, or principles and philosophies is good, but it can be dry.

On the other hand, when you can convey that same information in the form of a story – whether it’s about yourself, something you read, something you saw on television, in the news, or in a movie – it creates a mesmerizing effect on people.

People are hardwired to pay attention to stories.

Stories are engaging and entertaining.

The minute you start telling a story, you disarm people.

Their resistance drops.

They start paying attention.

They’re captivated.

For example…

When you go to see a movie, you know it’s not a true story

Even if it’s based on a true story, you know it’s just a movie.

You know it’s not real life.

But for two hours, you’re fully engaged, because it’s a story.

(Unless it’s a lousy movie, of course!)

Now I’m not telling you to share two-hour stories.

But by using brief stories in your ads, Facebook posts, or emails, you’re going to create that same emotional effect on your audience.

If you want to get great at telling stories, there are plenty of resources out there.

Reverse-engineer what you see and feel when you experience stories.

Read books about stories and storytelling

Watch movies or television programs and pay attention to how they are telling the story and why the story works.

Whenever you read a good book, analyze how the author has hooked you emotionally, or why you identified with the hero.

Use the power of story in your own ads, in your own marketing, in your own messages.

The decision to buy is emotional – but people back up that buying decision with logic.

So when you’re posting a message or telling a story…

Charge your words with emotion.

After every message I write—whether it’s an email, an ad, a sales letter, or even a blog post—I always look it over and ask…

• “How can I make it more riveting?”
• “How can I make it more compelling?”
• “How can I make it more emotional?”

The answer to those questions relies on hitting on specific pain or frustration points or talking about the goals and desires that you know your audience would resonate with.

We don’t buy things for logical reasons.

We buy things for emotional reasons

Think about the last time you bought something—new clothes, a car, a house in a certain neighborhood, a vacation.

Why did you do it? Why did you buy that particular thing?

Well, you probably bought it because it made you feel good, because it elevated your status.

Then you justified it with logic.

So if you’re trying to persuade people to see the value of your product, make it emotional.

Ask yourself…

“What is it about my product or business opportunity that’s going to appeal to people on an emotional level?”

Once you have the emotional hook, then bring in the facts and logic to help them justify the decision to buy or do business with you.

Human beings are very curious by nature.

When we see something that provokes our curiosity, we automatically want answers.

Here’s a simple example.

When I use the popular headline formula, “How to ______”…

• “How to build your business.”
• “How to explode your business.”
• “How to use the Internet to grow your team.”

…it immediately triggers a question in your head, even though I’m not directly asking you a question.

When I say I’m going to tell you how to do something, assuming it’s relevant to you, you immediately want to know…

“Yeah, how do you do that?”

That provokes curiosity.

That’s a very basic, but very powerful way to communicate.

When you’re putting together your ad, Facebook post, blog post, or email…

Start with a “how-to” statement

Start simply.

You can always tweak it later, but start with “how to.”

For example, if I say…

“How to recruit more, but prospect less,”

Anybody who’s interested in growing their business, and is sick and tired of prospecting and rejection, is going to be extremely curious.

They’re going to want to know…

“Yeah, how do you recruit more people and prospect less?”

If you’re dealing in the diet industry, you might say…

“How to lose weight by eating fatty foods.”

This is super curiosity provoking, because we’ve all been taught that you should avoid fatty foods.

Injecting things that provoke your audience’s curiosity will make your message a lot more compelling.

Always answer…

“What’s in it for me?”

You can tell your story, use emotion, make it personal, provoke their curiosity, and all that good stuff…

But at the end of the day, when people read your message they want to know…

• “What’s in it for me?”
• “How is this going to help me?”
• “How is this going to benefit me?”

Always think about how what you are offering benefits your prospect.

How is it going to help them?

For example, let’s say you have a highlighter at your desk.

All it does is highlight stuff, right?

But, you didn’t buy it to highlight stuff.

You bought it because you want to make your life easier by emphasizing certain things you’re reading.

A highlighter is a shortcut.

You use it to highlight important points in a book.

That way, you can go back later find those important points without having to search the whole book.

It’s all highlighted.

A highlighter makes life easier for you.

That’s what’s in it for you.

As an exercise…

Look at items around your house and ask: what the benefits are of that particular thing?

What’s in it for you?

Ask yourself…

• “Why did I buy this?”
• “What is it ultimately that I wanted this to do?”
• “How is this making my life easier, or better?”
• “What’s in it for me?”

Here’s another example.

Look at all the books on your shelves. Why did you buy them?

Did you buy them because you wanted to read them?

No, you bought them because you wanted the information.

You wanted whatever the promise of that information was.

It was the end result that the book promised you.

That’s the bottom line to your ads and to your messages.